April 30th, 2008

The Online Gambling Double Standard

An Ad was recently pulled in the UK for implying that gambling will make man more successful with the ladies.
The add was nothing more then a billboard showing a dwarf smoking a cigar with 2 beautiful girls on each side of him sitting in a Limousine with the tag line “Who says you can’t make money being short?”
But the ad has been pulled because some feel it gives the message that online gambling will increase your sexual prowess and make you more attractive to the ladies.
The ad was pulled after the Advertising Standards Authority (ASA) determined that the billboard was inappropriate, yet this add is no different that every other advertisement out there today. Getting on a bus or subway and you will be bombarded with images of sexy girls dressed provocatively holding some product. The product is irrelevant it can be for something for women or men. The message is always the same buy this and get or become this.
This marketing strategy has been the standard for more years then I can remember, but as soon as it is applied to gambling it is deemed to be inappropriate.
A TV ad for the same company was also pulled after […]

Full Article At: KnowHow-Now.com Articles

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